It’s like seeing a guy out in the field who’s trying way too hard, you can see it – everyone knows it, and women see through his “fake” exterior to the truth – if only we as consumers to products have the same intuition as a woman to authenticity.

If you’re selling a product that is honestly awesome, you are right – you don’t need that BS to over hype. The only instance where I think you would need advertising, would be if you wanted to expand awareness, but make it light and never “bloated” or “over-hyped.”

Sometimes your product is awesome but you aren’t getting your voice out far enough – light a match (light advertising) and watch the wildfires grow (word of mouth).

Keep up the good work, keep dreamin’.
~A. Luce aka “Zen”