I read a book not long ago titled “Purple Cow” by Seth Godin (the second book of his I’ve read). It’s a great read about being remarkable in…well anything. The book focuses on business though- on why you should be remarkable, how, and why “marketing” itself sucks.
Marketing should be built into the product or service you offer. How?
Make it so AWESOME people can’t stop talking about it. This (not so coincidentally) frees up a lot of revenue from typical marketing/advertising campaigns, and allows you to put it back into developing/improving your product or service.
This is very counter intuitive, so it sat well with me.
Day’s later, I took action. I began work on what is now a part of my most successful venture ever- The 21 Convention. The site is essentially a cross between TED.com and AskMen.com (well, if AskMen were actually useful that is).
The21Convention.com is home to the world’s largest collection of dating advice in video format. The traffic it has generated via word of mouth is…





