August Updates

Some updates with what I’ve been up to.

The reading list has been updated here on TDL. It now includes …

Perfect Health Diet is one of the best books I’ve ever read on health and nutrition. It’s right there alongside Mark’s The Primal Blueprint. Paul is also confirmed to speak at T21C 2014, hence, bringing to my attention that his book was not on my recommended reading list.

Steve Jobs is Walter Isaacson’s biography of Apple co-founder Steve Jobs. Old news, but, I’ve read it twice over since discovering it last September. The book is a comprehensive journey through Steve’s epic life.

Insanely Simple is a book by Ken Segall. If you are an entrepreneur, this is a must read. Ken’s blog is also, excellent.

Keep It Simple is a book by Hartmut Esslinger. In tandem with Jony Ive, it acts as an informal introduction to design and its importance. Worthwhile even if you are not actively creating a product or service. Harmut is as entertaining as he is educational.

I also published the first real post to For those of you who are 21C fans, it includes my speech from T21C of Austin Texas. At the moment, the lecture is exclusive to the Declarationism YouTube channel and site, so you won’t see it elsewhere.

All 22 speakers of The 21 Convention 2014 were also published recently. I think it is the best list I have ever crafted, particularly in its balance between health, culture, philosophy, and independence as speaker categories. Balancing the list is a real “pet peeve” of mine, so I am particularly proud of this aspect (clearly, I think this is core to what makes The 21 Convention so incredible).

21 Plus recently launched. It offers a few neat benefits, namely, killing all of the ads on our main channel. We have 5-10x more ads than the average channel, so, this is a significant improvement in your experience of enjoying our content as watched on YouTube. And if you subscribe annually it’s 5 bucks a month.

The other big benefit to subscribing will become more important when 2014 content begins rolling out. You won’t have to wait for the content to slow-drip out on our main channel over 7 segments. You’ll have 7-10 day advance access to any given full length video. We’ll also have downloads on The 21 Store like usual, but 21 Plus will be a less expensive option, nor will you have to store huge HD files on your own computer via the download option.

21 University had a homepage redesign. Simple and clean now. All of the sites were also migrated to a new host, including this blog. All of them load 2-3x as fast. 21U in particular is intended to be very lightweight, and in parts of the US, now loads in as little as 2 seconds. The sites will continue to get slightly faster and more secure.

The 21 Convention had its birthday last month. It appears we will break 5 million YouTube views in 2014 alone. By August of 2015 the YouTube channel should have over 125,000 subscribers. My end of the decade goal is no less than 1 million. Ideally, 2.

In just a few months we’ll have our first video break the 1 million view mark.

There are still three full length videos to release from 2012/2013, consisting of the triple documentary style interviews. Other than that, until the 2014 content is ready to publish, we’ve been releasing HD remasters of older content and will continue to do so. Some of these feature new power point embeds, color and contrast improvements, audio improvements, and all feature bit-rate improvements.

Basically, a lot of our older content was never really released in “HD”. It was a 1280×720 resolution but the video bit-rate was below even standard definition DVD quality. It was never true HD. This didn’t matter much on computer monitors and mobile devices, but it was evident on larger TV screens. This made me concerned of the long-term viability of the older talks, hence the remasters, also giving us the opportunity to clean up older talks with power points and other tweaks.

As an added benefit, the subscriber base has grown as much as 10x in some instances since a given speech was published on YouTube, exposing the speech and the speaker to a whole new audience, the super-majority of which was not even aware the talk existed out of the 900+ videos currently available.

There is a new homepage in the works for Simple project, but, huge benefits, as it will act as a central hub to everything else and be extremely easy to navigate.

There is a video-anthology download releasing soon for free. It will cost $19.99, or you can get it for free by subscribing to The 21 Newsletter. We’ll change these out every 4-6 months.

I am working on a large blog post for TDL right now. It will be published next. I expect it to be very polarizing and controversial. Non-fitness related.

There are some other major projects in the works that I cannot reveal at this time, but will when the day comes =).

About Anthony Dream Johnson

CEO, founder, and architect of The 21 Convention, Anthony Dream Johnson is the leading force behind the world's first and only "panorama event for life on earth". He has been featured on WGN Chicago, and in the NY Times #1 best seller The Four Hour Work Week.    His stated purpose for the work he does is "the actualization of the ideal man", a purpose that has led him to found and host The 21 Convention across 3 continents and for 6 years in a row. Anthony blogs vigorously at and

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