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[Photos] The 21 Convention 2012 (London)

By Anthony Dream Johnson in Event Architecture, The 21 Convention

With 18 of the world’s best speakers, The 21 Convention 2012 of London England went off without a hitch, June 22nd-24th 2012 at the Charing Cross Hotel of Central London.

Pictures can be viewed below.

Over 100 additional photos can also be seen in the official Facebook album. Links to each speaker’s website are also posted at the bottom of this web post.

Behind the scenes interviews will be released soon, followed by the full length HD presentations The 21 Convention is known for later this year.

The Importance of Quality Video Production and Distribution : This Will Shock You

By Anthony Dream Johnson in Event Architecture, The 21 Convention

I heard a lot of complaints about the video from AHS 2011. Probably because video from The 21 Convention is so consistently off the charts, and their video production was shockingly poor, especially given the all-star 2011 speaking lineup.

What few realize I think is just how critical video production and distribution is for a speaker, for a speech, for an event, an organization, and so on…

To put this in perspective, I just did an average daily view count for Doug McGuff’s AHS speech and compared it to the average daily view rate for his speech at The 21 Convention 2010.

The results are startling, even to me.

His official AHS video averages just over 5.5 views a day. There is no indication this will increase at any future point in time.

Doug’s 21 Convention talk averages over 550 views a day, has for months on end, and all variables point to this rate only increasing as time goes on.

That wasn’t a typo. That’s 5.5 views versus 550, per day.

  • Exactly…

Upcoming Events

By Anthony Dream Johnson in Event Architecture, The 21 Convention

There are half a dozen upcoming events you should consider attending this year. In chronological order they include,

I’ll be at PaleoFX 2012, all three 21 Conventions, and there is a slim chance I’ll make it to Primal Con. Paleo FX is going to be the biggest out of all 6 events. Attendees, speakers, volunteers, and staff, they should break 500 people, which is insane.

What’s even more crazy is that it’s not just one event, it’s 4 events in one, simultaneously, for two consecutive days. It will be the biggest, and best organized Paleo event to date. And if you can’t make it, don’t worry, they won’t mess up the videos like AHS 2011 did. I’m personally making sure they come out awesome =).

As for T21C, a lot of people have asked me about speaking lists, because I have not released any of them yet. I will soon, but I am in no rush this…

A New Category: Event Architecture

By Anthony Dream Johnson in Event Architecture

Tim Ferriss’s claim to fame term was “lifestyle design“. Pretty catchy if you ask me.

Well, I have a new one, that I think suits me better, in my journey to conquer the world — to take on the world, and win.

Event Architecture

I am the Chief Event Architect of the #1 convention for young men in the world — not to mention the first, best, and largest. So, it only makes sense that I stake claim to this term — in addition to holding Ayn Rand’s depiction of fictional architect Howard Roark as an extremely, almost eerily accurate description of my self.

This new term is also going to serve as a new category on this blog, as a hybrid between wealth and The 21 Convention. Basically, I am going to start blogging more about what goes on behind the scenes of T21C. What it takes to build, what it took to build, and what it continues to require of me.

I’ll reveal some numbers, and not…