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Lessons in Event Architecture: Build Your Team Wisely, Fully, and Completely

This could very easily be titled “Lessons in Entrepreneurship…”, because it’s application is that broad, but for the time being I will leave the title as is – and where I am most experienced.

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The purpose of this post is to define why and how to build your “team”, for an event, or any business for that matter.

 

Why is this necessary?

This is necessary because “build your team intelligently” (or wisely, or fill in the blank), is too vague, and not a complete instruction.

In fact, this will leave you clueless, lost, and with a poor team – eventually collapsing your event or business.

To make it complete you have to tackle the subject from both ends of the spectrum – negatively and positively.

A la, black and white reality.

 

How is this done?

It is done by A, being ruthless in your standards for who to let into your business/event, and therefore, your life. Your team will take up time out of your life, and before this happens, you…

Beware the NIA

 
I like the NIA videos, but Peter has my vote of support over the NIA any day. Beware the NIA.

Get a Real Job

 
Thanks to James Steele II for the find.

Will The 21 Convention Survive Economic Collapse?

TDL Reader: Hey Anthony, would you ever consider writing a blog post about what all you’re doing to prepare for the dollar collapse scenario?

Me: Buy a gun
Buy some ammo
Buy some food
Buy some silver (and gold if you can)
Attend The 21 Convention

TDL Reader: Cool. But, how will your convention survive and thrive if people are too broke to attend?

Me: Your going to be stunned when you see the convention revenue stream from year to year.

TDL Reader: Nah I wouldn’t be stunned. I see the beginnings of an intellectual revolution shaping up…….the silver lining of this economic disaster is that it’s going to give the heroes a chance to step up, stand out and gain a following.

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The chart you see above is the actual revenue stream of The 21 Convention from 2007 to the end of 2010. It does not include expenses — it is of gross revenue only.

It was calculated in dollars only. It does not account for inflation of the fiat US dollar. The 2010 data point includes both…

Showdown: Penis Pickup vs The Four Hour Body

Compare the following 2 videos.
 

 

VS

 

 

Notes

A. The Four Hour Body Trailer cost $12,000 (link) — which was a steal on Tim’s end.

B. The Penis Pickup video cost … way less than that. Even if the equipment was purchased new by the video makers themselves, and they had to hire freelance for the editing, it cost at most a fifth of what Tim paid (which bears repeating, was a super good deal on Tim’s part).

C. The Four Hour Body trailer has done just over 415,000 views, in the past 4 months. That’s with full embeding on sites like the Huffington Post, and of course, Tim’s blog, which does millions of views per month.

D. The Penis Pickup video has done over 220,000 views in the past month.

E. Tim’s video was also shown on the Dr. Oz show, which I’m sure is not calculated into the Youtube view count. Never the less, and alongside other…

My College Evolution

This is not so much a post as it is a directory of past posts that directly and indirectly express my evolving thoughts on college. They are best viewed in the listed order.

(Orlando btw got to see me on my journey more than almost anyone last Summer. From Munich to Stockholm to Florida, he was there).

Enjoy.

And, if there are new questions about my thoughts on college, they should be posted here, not in the old posts.

– Anthony Dream Johnson

ps — Yes, I really did fail “How to Start a Business” at UCF, twice, in a row.

pps — No, I don’t ‘hate’ school by default. I do dislike anything that is stepping outside of it’s proper function and purpose though. Like government. Like school. And…

College Bubble Set to Burst in 2011

The following is an excerpt from Inflation.US. See my previous posts on college here and here.

FYI, so far as I am aware, it is nearly impossible to default on student loan debt in our United States — nearly — which is something not often spoken about, but of course, in the tiny fine print.

I’ll be posting my thoughts on that soon enough as well as other thoughts on the collapsing global economy.

The National Inflation Association believes that the United States has a college education bubble that is set to burst beginning in mid-2011. This bursting bubble will have effects that are even more far-reaching than the bursting of the Real Estate bubble in 2006. College education could possibly be the largest scam in U.S. history.

NIA’s advice to the youth of America today is to think for yourselves. Don’t get suckered into overpaying for a college degree that is worthless because everyone else has one. College is only worth attending if you plan on actually learning something there….

An Age of Video

If it’s not apparent by the heavy video emphasis of The 21 Convention, I’m pretty convinced video is only going to become more prevalent as a medium of communication, as time goes on.

With that said, compare the following three videos.

#1: The 21 Convention 2010 DVD Series

#2: The Four Hour Body Trailer

#3: The New Evolution Diet Trailer
 


 

 

 

Tim’s is excellent, and something the videographer for T21C has considered implementing for some time. My only criticism is the 3D model of his book. It looks a bit off compared to the rest of the video.

I like Art’s trailer a lot as well. Implementing that into T21C would be a bit more difficult, but not impossible. One idea would be to go back to a documentary format like The Community Tapes, and use that story telling style for a full length episode.

The 2010 DVD series video is meant to be a…

Money Is Not Value

 
The video above is embedded not in support or against the return of a gold standard, but because it helps highlight a very important concept – “money” is not value.

If you believe it is, I want you to repeat the following with me.

Money is not value.

Money is not value.

Money is not value.

“Money” is, at best in the 21st century, a common medium of exchange (a representation of value). It does not actually have any inherent value, other than perhaps as toilet paper, emergency fuel for a fire, or a paper airplane/paper hornet.

Why is this important to understand?

Well, I hear it expressed often enough (mostly in person, but on this blog from time to time as well), that people want to “make money”.

This counterfeiting operation is actually reserved for criminals, and your respective, benevolent masters in government around the world (as if there were a legitimate difference at this point).

What you…

A Declaration of Intent and Assertion of Rights: My Time is Valuable, and My Actions Shall Now Reflect That

This is a post simultaneously written for and released on The Dream Lounge and The21Convention.com.

It is as much a declaration of change in my actions, as it is an assertion of the right to exist for my own sake, and nothing else.

While brief in script, this is months if not years in the making – slow as some of these realizations have been.

1. The 21 Convention is the #1 men’s convention in the world. There is nothing else like it even remote in comparison, on any level, and to any degree.

2. The 21 Convention is a gathering of the best and brightest men in the world – both on stage and in the audience. It is these individuals that I have sought to address since the very beginning – knowingly or unknowingly – and it is these individuals I will continue to address.

3. If you are not one of these individuals yet, fear not,…