A lot of people who follow The 21 Convention
have only done so for a short amount of time.
They stumble upon a video from the event, and
then realize there is a TON of content on the website.
What a lot of those people don’t realize I think,
is that the upcoming events they see — this year
London England & Orlando Florida — aren’t just
random events that sprang up out of the blue
for the specified dates.
They are the cumulative, sum effect and result of
5 years of momentum, hard work, dedication, and
sheer, brute effort of everyone involved.
Of me, of the speakers, of the film crew, of the staff,
and of the attendees who bust their ass all year to
make it out to the events that are the source of
life changing knowledge, and inspiration.
Inspiration in many forms, and chief among them,
consistency and the persistence behind that
Those of you who have been around long enough
know I have struggled to maintain The 21 Convention.
You know I didn’t have any sort of financial backing
going into this. I had my first MTVu credit card at
18 years old, with a credit limit not even high enough
to cover the conference room I booked should I come
But I did have a vision to build an event for young
men, and the balls to bring that vision into reality
in the face of more unknowns that I can or care to count.
I didn’t even know how many people were attending
that year (2007) since tickets were cash only at the door.
Sure enough, 81 people showed up, and we not only
made enough to pay for the event expenses, I turned
a whopping $100 profit.
Disappointing? No. My reward was seeing an event
take place the way I had intended and designed it to.
(Looking back on it, turning any profit the first year
is mighty impressive for any business owner — let
alone one fresh out of high school).
So what’s the moral to this story?
The moral is this: endurance prevails.
When I didn’t know how to make sure there
were enough attendees to pay for the event,
I didn’t let that stop me for a second, from
making sure there were enough attendees
to pay for the event.
With no idea what to do, I pressed on. I kicked,
I punched, I screamed, and I clawed for my vision
of an incredible event — never before seen in the
I fought for something positive, for what I saw
as necessary for the achievement of my own
I did not fight against any one or any thing,
because it was not necessary. I fought for
my vision and event, my dream, and I won.
And while the road since has been a rocky
and bumpy one, I am still fighting, and still
I let nothing stop me, and would not, not even
the whole world.
My adventures for The 21 Convention have
taken me all over the world, from Los Angeles
and Austin Texas, to Stockholm, London,
Amsterdam, and Vienna.
These are the places I fight for my vision. The
cities I find speakers, give speeches, and plan
for future events, which starts by seeing.
Seeing because vision is so central to how
we experience the world — the same way you
long time fans see the momentum building
in this convention, in the events, in the speakers,
and most of all, in the recordings of the events
that go out free to the world.
You see the compound, under-current effect this
is having, and may not even be sure what to make
Well as the source of that effect, I am. I am certain
because I can see The 21 Convention and what
the best and highest possible of it is.
And that is a tri-annual, tri-continent event in
North America, Europe, and Australia that draws
the world’s best speakers in on the most critical
subjects of our day, and attracts the best and brightest
audience the world has to offer, on the widest scale
and to the highest amount possible.
Men who choose to think, to act, and can just barely
grasp that vision of the best and highest possible
for their own life, and the world — men who are sick
and tired of just barely grasping that vision, and want
to see it made real.
Men who want to see it exist in real life and know
it is possible. Know that you can succeed, you can
achieve, you can overcome the odds, and in the words
of Jason Savage, you can manifest your own destiny.
I tell you these things today, because the fight, the
Does The 21 Convention struggle?
No, but that fact is irrelevant. If there were 5,000
attendees for The 21 Convention 2011 of London
England I would still be here, sending you the exact
Same message because anything that is alive has to
be nourished. An idea, an event, a movement, a person.
If you’re not continuing to exercise and further develop
your physique to it’s highest potential, you’re going to
eventually lose what you have worked for.
If you eat shit food, and don’t work to maintain or further
develop the best body composition possible to you, you’re
going to lose what you have worked for.
If you don’t eat food and nourish your body, you die.
All the same applies for ideas, inventions, and businesses,
or any organization for that matter. If it’s not growing into
what it can and should be, the best and highest possible,
Like your body, if you don’t nourish a creation (refine,
sharpen, develop, grow), it dies.
This is why I will be “singing the same tune” when
The 21 Convention is the most massive and high quality
event for men in the world. If it’s not at it’s full, ideal
potential, and there is room to grow — I’m gonna keep
pushing, and not let up a second sooner.
What does this mean for you?
It means if you’ve been putting off attending The
21 Convention, it’s time to rise up and act, now.
It’s time to do whatever is necessary to attend
if it is at all possible.
The 21 Convention did not always exist, and it won’t
always exist. Some day, it’s going to die, and disappear.
And there is no guarantee I, and it will be here “next
year”. Don’t let consistency fool you as permanence.
Those of you who follow my blog know that my
house was robbed by armed thieves just before I
left for Europe this year.
I am typically home working on the convention. By
fate I wasn’t that day, and may have escaped some really
bad shit — including death.
What you guys don’t know is that I’ve almost gotten
hit by a car more times than I can count in London
because British people drive on the opposite side
of the road here.
This is not to hard to adjust to on it’s own, but
when you are obsessed with something like I am,
and especially during this time of the year, it’s difficult
to focus on anything else even for a second.
It’s like walking around with a flashlight in your face
24/7 that has 21 CONVENTION stamped in it.
And what do you know, I almost got mugged last night
in London by a guy twice my size.
While I don’t think the grim reaper has a vendetta against
me, it’s worth repeating that consistency does not equal
I didn’t always exist, and neither did The 21 Convention, nor
will I always be around along with The 21 Convention.
One day these things are born, and one day they die.
(My friend Curtis is a vivid reminder of this).
So I challenge you to attend The 21 Convention in 2011.
I challenge you to attend it next week in London, and
this July in Florida for the final Orlando event.
I challenge you to do whatever it takes to attend, to sell
stuff lying around your room that adds nothing to your
quality of life, to take up a short term, extra part time job,
to find a friend to attend with you to split the ticket cost,
to find the cheapest travel and lodging expenses, and to
even go into debt to attend (so long as you can pay it off
swiftly and completely).
This convention, The 21 Convention, began, and continues,
because I was willing to, and continue to do what it takes to
make that possibility a reality.
I let nothing hold me back. I yield to no thing, and it’s time
you did the same. It’s time you stopped yielding and start
yelling, kicking and screaming for what you know to be right.
It’s time to act.
Ticket prices increase tomorrow night for Orlando, and end
I can see you there. The question you now have to answer
on your own is whether you see your-self there or not.
— Anthony Dream Johnson
Get involved with T21C.