I don’t think many people understand why I run The 21 Convention. I’m sure a few do, but they are a tiny minority. Shit, I’ve only come to understand my own drives clearly over the past 2 years in general, and the past few months in specific.
The free aspect of The 21 Convention only compounds upon this confusion, the confusion of why I do what I do.
I say “confusion” because most people seem to believe I run The 21 Convention to help people, mostly men. This is an easy conclusion to reach since most entrepreneurs espouse this as the fundamental purpose of their work (regardless of whether or not it is actually true), and even feel guilty if it is not their chosen purpose for working.
The fact that all of the videos from the convention are view-able for free, again, only adds weight to this conclusion.
Yet, it is not true, never has been true, and never will be true of me.
Am I glad when my work helps others? Yes. And I am even more glad when it helps those who share similar values to me. But globally speaking, this is unimportant to me. Not a day has gone by in my life since starting The 21 Convention where I woke up and was excited to help people.
I wouldn’t even say a day has gone by where it was on my to do list. That’s how far off the radar helping people is for me. Not even a passing thought.
Yet my work reaches hundreds of thousands of people every month, and helps many of them tremendously. Many of those reading can personally attest to the intensity of attending The 21 Convention, and the raw power in many of the free videos.
So am I not contradicting myself? If I’m helping so many people, and doing such a good job at it, shouldn’t that dictate the purpose of my work? Shouldn’t the results determine the purpose?
No, no, and no.
While the results are a predictable consequence of an individual loving their work, and deriving so much personal, selfish happiness from it, the results in no way dictate my reasons for running The 21 Convention. In fact the more concretely I have identified why I work, which is always further and further away from helping people, the more success I have enjoyed, and paradoxically, the more people have been helped in the process.
You might be asking yourself now, why does Anthony work?
The fundamental answer is: because I enjoy it. However, I’ve come to realize that that answer applied in daily life, is something more akin to concept formation.
Essentially, I care about the ideas presented in, at, and through The 21 Convention more than anything. What people derive from an idea presented at The 21 Convention is a separate matter entirely, and one that as I discussed previously, is unimportant to me.
What matters is that the right men with the right ideas end up on stage, where I can produce a video that clearly communicates the message they chose to deliver. Not communicate to any specific person or group of people, but clear, pristine, and of the highest quality in and of itself, independent of any one or any thing else.
This is why I have never, and will never entertain the idea of someone presenting at the convention on an idea I am convinced and am then aware is wrong. The idea of this happening is so far outside the realm of why I wake up every morning that it is repulsive, if not totally incomprehensible.
Worded differently, I don’t host conventions to have attendees, and I don’t produce videos to get views — I have attendees to host conventions, and I gather views to produce videos of and from the conventions.
I derive joy first and foremost from seeing great ideas come together on stage at The 21 Convention. Nothing else really matters to me in this context. Incidentally, this is why the speeches are so consistently powerful and have such a huge impact on people.
Because you and everyone else are the last thing on my mind, and that is a good thing.
— Anthony Dream Johnson