I heard a lot of complaints about the video from AHS 2011. Probably because video from The 21 Convention is so consistently off the charts, and their video production was shockingly poor, especially given the all-star 2011 speaking lineup.
What few realize I think is just how critical video production and distribution is for a speaker, for a speech, for an event, an organization, and so on…
To put this in perspective, I just did an average daily view count for Doug McGuff’s AHS speech and compared it to the average daily view rate for his speech at The 21 Convention 2010.
The results are startling, even to me.
His official AHS video averages just over 5.5 views a day. There is no indication this will increase at any future point in time.
Doug’s 21 Convention talk averages over 550 views a day, has for months on end, and all variables point to this rate only increasing as time goes on.
That wasn’t a typo. That’s 5.5 views versus 550, per day.
- Exactly 365 days from now Doug’s AHS speech will be a little over 16,000 lifetime views.
- Exactly 365 days from now, Doug’s T21C speech will exceed 300,000 lifetime views.
THAT, is the kind of viewership difference you are looking at over the long haul when a video is well produced and distributed, versus when a video is poorly produced and distributed.
— Anthony Dream Johnson