This is an unedited (including grammar), unpublished, raw interview I did with a rep from Uncollege.org. Nothing in here is endorsed in any way by Uncollege.org, or anyone corresponding on their behalf. It’s just a friendly e-mail exchange that I think most TDL readers will find to be a great read.
As of right now, the interview is not published on Uncollege.org, and it is extremely unlikely this version will be published there.
It’s possible an edited version will be released there. If it does get released, I doubt it will bear much resemblance to this full length raw version.
In 2010, Anthony Dream Johnson failed the University of Central Floridas’ “How to Start a Business” course two semesters in a row. But that didn’t stop him from continuing to build The 21 Convention, a business he started at 18, dropped out of college to focus on, and still runs today. He’s part of a generation that is proving it’s possible to make it without a degree.
The convention, which started in the U.S. and is now held around the world, began with a focus on young men. That focus has since grown to include men of all ages. The official tagline is “a panorama event for life on earth as a man”. The more dominant topics include exercise, nutrition, and male/female relationships. The advice from the speakers is generally anti-conventional wisdom, and as Anthony puts it, “contrarian”.
I checked out some of the videos from past conventions that are available on the site, and it’s really awesome stuff. There are some very unconventional speakers, and while there were some people I liked and some I didn’t, none of them were average or boring. They brought in different perspectives that don’t get much attention. It was enlightening.
Recently I was lucky enough to talk with Anthony about his journey and what he’s learned….
– You failed “How to Start a Business.” Twice. What do you remember about that class?
The first is that because of the nature of the class (business), it was self-distracting for a student like me. The harder I tried to pay attention to the lectures … the more frequently I would find myself on intellectual marathons, thinking about my business, how I could further improve it, and continue to turn it into a huge success.
It was the academic equivalent of a Chinese finger trap for someone like me.
The second thing I remember was being the only student who currently owned, or had ever owned a business, in the class, both semesters.
The first semester it appeared to be just an odd fact, that I found myself “chewing on” from time to time.
The second semester, on hindsight, probably played a subconscious (and contributing) role in the decision to ask myself “what the heck am I doing in college?”, and the subsequent decision to answer it by leaving immediately.
– Did going to college for those 1st few years help or hinder you in starting a business? Were there more advantages or disadvantages for you being in college when starting a business?
This is actually a really tough question to answer. It’s tough because there were both pros and cons to being in college while starting the convention, and while the net effect of college on The 21 Convention has crossed my mind before, I’ve never given it sufficient thought to hammer out a rock solid conclusion in one direction or the other.
To be clear, it’s not a “gray” matter to me, it’s very black and white — it just depends on specific contexts. For example, a definite negative was the time, attention, effort, and monetary drain college presented. Plain and simple, college courses took up time I could have instead spent on the convention. Did I spend a lot on T21C anyway? Yes, but I could have spent more, and for all I know, those could have been some of the most productive hours of my life.
On the flip side, college helped create some great personal as well as professional relationships, many of which I maintain to this day. Perhaps even more importantly, college incidentally brought me to a much bigger city –Orlando,Florida — that was new and exciting to me, having grown up in the same small city my entire life.
As fate would have it,Orlandois one of the most popular cities in the world to host conventions like mine.
It’s also worth noting that had I not chosen to go to college, in another city, I would have stayed in my hometown and likely continued living with my parents. While that would not have been the worst fate in the world at the ripe old age of 17, it would have stunted the independent streak that had been brewing inside my entire life.
The kind of independence required to start and continue a business in the face of controversy, hardship, criticism, and the rarely discussed bouts of self-doubt and dips in self-esteem.
To summarize, for me personally, and in the time frame I attended college (2006-2010), college presented both pros and cons. Students today may be in the same position, and they might not be.
What is universal though is that general environmental conditions have changed. The economy is globally worse now, the housing market is still in a state of quasi-collapse, the US dollar continues to decline, US credit has been downgraded, and college tuition continues to rise, etc, etc.
While it was just a few years ago, the variables a high school graduate has to consider for attending college or not are significantly different than when I started, and I would judge that they are much more jaded against the college option than at anytime prior in American history — including my entrance year … which was a whopping ~6 years ago.
– What steps did you go through to make the decision to drop out? How did you know college wasn’t for you?
Well, literally speaking, I actually failed that “how to start a business” class for the second time in a row, while filming a documentary series about The 21 Convention (it was this episode). The fact that I failed a class, on a technicality, while doing something critically important for my business, was the final wake up call I needed to take the first step: asking myself what the heck I was even doing in college at this point, not to mention, where it was taking me.
I know this will sound redundant, but the second step was immediately dropping out. It wasn’t a rash decision, but it was clear cut, and while a little scary, I knew it was the right thing to do. The fact that it genuinely frightened me, only supported this conclusion in my mind (probably the opposite effect it would have on most people).
As for “knowing” that college wasn’t for me, well, failing “how to start a business”, twice in a row, was a good hint ;). (A good hint because entrepreneurship was 33% of my interdisciplinary studies course track). The fact that I had owned a successful business since the age of 18 added a hefty “insult to injury” on that account.
And, at the end of it all, it wasn’t so much a question of “why is college not for me?” it was a question of: why is college for me?
You could say the actionable turning point was flipping the entire question on its head, by challenging the very premise of what society had “encouraged” me to do: college for the sake of college. The intellectual liberation was rejecting college as the default option.
– This is a personal question, but I think it’s important: were there any harsh criticisms from family or friends when you decided to drop out?
My mother found out by reading my blog. She was unhappy to say the least. My father found out from her, and was at best, harshly critical. I listened to what he had to say, but none of it was new to me. It was the same re-hashed talk you would expect to hear from most modern day American parents. As a result, and like every other decision I have made in my life, I made it on my own judgment.
What I mean by this is that while I physically listened to what he had to say, none of it ever actually had a chance of impacting my decision. My mind was closed on the issue, and as a result, I ignored him intellectually. I physically listened to what he had to say because he and my mother had raised and supported me most of my life up to that point.
I owed them that on the issue of a decision like this, and nothing more.
My sisters were skeptical. My friends were mixed. Some were ultra-supportive, especially the ones who had watched me start The 21 Convention and work on it night and day for years on end, selling everything I owned at one point to ensure its funding. Others were skeptical like my sisters, and a few were critical, although not to the degree my immediate and extended family were.
I think my best friend would have supported me full force, if not joined the company as a partner, but he died (cancer) about 18 months earlier. I continue to mention him at the convention in my own presentations, and in a distant way, run it with his memory close at hand (he was and continues to be an inspiration to me).
It’s worth mentioning here that my sisters have since become very supportive, especially the older one who had a chance to attend two of the events in Orlando Florida. My parents are still in the dark and have no understanding of the convention, or what I do with my time for that matter. I have long since given up trying to explain it to them. My friends are generally very supportive at this point.
I’ve had a girlfriend for the past 4 months who has been 100% supportive since day one.
– Saying that you are a dropout and the founder of a successful business is just the tip of the iceberg, what do most people not see? Can you talk about some of the early struggles and self doubts that you had? How did you push through them? What kept you going?
Well, like you hint at in the question itself, most people do not see the mountains of hard work, frustration, self-doubt, personal obstacles, financial mistakes, periods of zero productive work (that you beat yourself up even further about), and on and on.
To be totally honest, one of the most difficult things I have struggled with over the years is learning to relax, truly step away from work, and take an actual, recreational break.
Nothing has been my #1 priority since the inception of The 21 Convention, except The 21 Convention. This means I have been totally obsessed with it since mid-2006: on vacation, with friends, family, women, etc. It is the default item my brain focuses on when I am not actively engaged in something else and really making an effort to stay focused on that particular task.
As for specific struggles/periods of doubt I went through, nothing was more difficult than when my best friend died, about a week after The 21 Convention 2008. This was especially hard for me to handle because I had made huge financial mistakes with that event, and as a result, the entire business was on the brink of collapse.
So I lost my best friend and the business I loved was a breath away from being equally gone forever. I had never lost anyone this close before and was nothing short of devastated, lost, confused, hurt, and lonely. I typically don’t ask anyone for help, so I dealt with this on my own. I dealt with it by going through a deep depression, and continuing to work on the convention as best I could during that time, which wasn’t much … but it was something.
I eventually came to terms with the fact that my friend was dead and never coming back, and slowly became inspired by this, odd as that may sound. I became inspired because I started to realize what potential my friend had, that would never be actualized (made real).
I realized that while we were not the same exact person, we both held the same basic vision of life, and of ourselves. We were fundamentally convinced that success, achievement, healthy relationships, and happiness were possible in general, and by us specifically.
To summarize, my friend dying and the business crashing were rock bottom. My self-esteem, confidence, and outlook on life plummeted while I went through a ~5 month depression. I held on, and came out on top. While there have been bumps and bruises since, including significant ones, it would be accurate to say that this period in my life was the definitive turning point, and you saw that translate to the convention as well.
You asked how I pushed through struggles. To be clear, I pushed through them slowly and deliberately. I did not try to hide or suppress how I felt about my friend dying, especially not to myself. The same was true with the state of the convention at that time. I knew I was in deep trouble and that the future of the convention was uncertain at best.
I faced reality and dealt with it. It was not easy.
You asked what kept me going. Best answer here is art, memories of my friend, and myself.
My friend was very positive, optimistic, up-beat, and assertive. I don’t remember it being obvious at the time, but then and now, most memories I have of him are memories that reflect that – his way and his sense of life. He couldn’t hide it if he tried, not even in death. This aspect eventually outweighed the immediate psychological impact of him dying.
As for art, I picked up a childhood favorite for the first time since grade school, Dragon Ball Z. Many people would laugh at the idea of an anime show inspiring someone to a high degree, let alone calling it legitimate art. I would argue that these people don’t know the first thing about art and its importance to man as fuel to press on when his immediate reality is, to put it nicely, depressing.
Dragon Ball Z is one of the most importance pieces of art to be produced in the past 100 years. The scaling of its conflicts and characters are unprecedented in human history. It’s portrayal of the ideal man and what is possible to man is so rare in modern art it is virtually non-existent.
Thanks to the internet, this was the first time in my life when I had unlimited on demand access to the entire series. It was a profound and major source of inspiration.
As for “myself”, what I mean by this is that while there are individuals I admire and look to for inspiration – Ron Paul, Ayn Rand, Arthur Jones – I am ultimately, my own biggest hero. Many people would call this narcissism. I reject that, and call it believing in yourself, in your ability, in your potential, and not ever apologizing for it.
Our generation is often called the “pc” or politically correct generation. I say enough is enough. Stop apologizing for yourself, and start being proud of yourself, what you have achieved, and your future goals.
– When you were starting out, what were 2-3 mistakes that you made that a first time entrepreneur could learn from?
Like most 18 year old entrepreneurs, I made a lot of mistakes starting off. My top 3 to avoid would be,
1. Thinking short term.
Think long term. When I started off I did not think long term with the business and did not do simple things like collect e-mails from attendees, store high resolution photos of the event, or consider the long term benefits of hosting the videos on Youtube (instead of a private server), and what the costs would be to NOT host the videos on Youtube (lost opportunity in viewership and future attendees).
2. Always budget 10% ahead of your projected expenses.
If it’s going to cost $1,000, do not count on it costing $1,000. Plan on it actually costing $1,100 when all is said and done. Stuff always comes up, and without a consistent buffer like this setup, you’re going to be kicking yourself sooner or later.
3. Don’t get cocky, get confident.
Realize that being confident in your ability is the polar opposite of being “cocky” or arrogant. The two might appear similar on the surface, but they are as fundamentally different as self-confidence and the worst self-doubt imaginable. Self-confidence is a sign of self-esteem. Being arrogant is over compensating for something you are fully convinced you lack and do not have the will to earn. This is true in how you treat other people, as well as how you treat yourself. This is only amplified as a business owner.
The 21 Convention
– How did The 21 Convention first get started? And how has it evolved into what it is today? What has changed over the 4 years you’ve been running it?
The 21 Convention started as “the Under 21 Convention”. It was a conference for male college students to improve their lives, through better dating skills, social skills, and success with women. These topics quickly bled off into related subjects: business relationships, academic relationships, family relationships, friend relationships, and what it fundamentally means to be a man.
In 2009 this “bleed off” of subjects attracted presentations from seemingly unrelated areas of life: health and nutrition. This snowballed in 2010 with some of the biggest exercise and nutrition speakers in the world, Mark Sisson and Doug McGuff M.D.
As you might have guessed, this trend continued in 2011 with an even more comprehensive event, officially including presentations on entrepreneurship, self-defense, philosophy, economics, sport performance, and injury rehabilitation, while still remaining true to its root of male/female relationships as a core topic at the event.
It’s kind of like college on steroids, minus all the bull $hit, plus a ton of fun, condensed down to a 3 day weekend, with the added benefit of building relationships with the best, of the best, of the best of your peers.
One of the comments I hear most consistently from the attendees is how awesome the other attendees are. While the speakers are unique, and almost universally opposed to the conventional wisdom in their fields, the real gold is behind the scenes at the event when you get to meet an abundance of people you would never normally get to meet in the same place, at the same time.
It’s like being in a college classroom where everyone gets along, is really smart, and is authentically motivated to kick ass in every area of life, which is unique to The 21 Convention. It is a conference where you learn to succeed at and achieve life itself. Nothing is off limits, including controversial subjects like dating, sex, and relationships.
This is the only conference in the world you will see a medical doctor speak alongside a pro dating coach.
So, in terms of topics covered, the reach of the event has rapidly grown over the years. At this point it covers more topics over a wider range and to a greater degree than I think most people will study in a given decade. The event has also been held twice a year the past 2 years, in the US and Europe. This is definitely a big change from the beginning. We’ll be doing 3 events this year, 1 in Texas, 1 in England, and 1 in Australia.
That is definitely a stretch from the original 2 day event in Orlando Florida.
I think what hasn’t changed is just as important though. While my own life has improved dramatically since the inception of the convention, I am fundamentally the same. I strive to run the business better, and learn from my mistakes, but I don’t pander, and I never sell out. I’m always interested in what’s right, not what’s popular or convenient to promote and endorse.
I think the same is true, as a natural consequence, of the attendees who are attracted to the event. Running the business this way — with iron integrity — attracts a certain demographic of attendee, and repels others. I think this also builds a really passionate following for the convention, which obviously wasn’t around at the start.
– Why should young people attend this convention? What are 3-5 ways in which it will help them improve their personal lives?
Truth be told, men attend that are well into their 30s and 40s. This is why I changed the name to “The 21 Convention” in 2009. It didn’t make sense to call it the Under 21 Convention anymore. Are a lot of people that attend in their late teens and early 20s? Yes, but the event is open to men of all ages. Women are technically welcome as well, but they typically only attend the portions of the event that are obviously non-gender based, like exercise and nutrition.
(I say obviously because a good chunk of the relationship advice can be applied by women just as easily as it can be applied by men).
Specifically though, young people should attend because this is the single best jump start you can make in your life. You could easily tagline the event “Required Weekend Event for College Drop Outs”, and it would be 100% accurate.
Obviously I’m plugging the hell out of my own event here, but I’m serious, and I believe that to the bone. There is no better event in the world a young man can attend, and no better way to spend a 3 day weekend, than by attending The 21 Convention. It’s like injecting rocket fuel into your life.
When you attend The 21 Convention, you’re going to learn,
1. How to stay lean, strong, and healthy, without “sacrificing”, and for the rest of your life.
You’ll learn how to exercise 1/10th of the time and frequency you do now, and get better results than you ever thought possible. I cannot stress this point enough. The physical changes people make after attending and watching the free videos are astounding. And they do it eating a diet and living a lifestyle in diametric opposition to the diet and medical, government established recommendations.
They achieve a health and vitality most people consider impossible, especially considering the time investment they make in exercise, which is as little as 15 minutes a week in some cases.
2. You’re going to learn how to build healthy, intimate relationships, on solid fundamentals, and with integrity.
This includes short term relationships – like the one night variety – as well as committed, long term, monogamous relationships.
If you want one, the other, or something in between, you’re going to learn how to achieve that in your own life at the event. And you’re going to learn, sometimes directly, sometimes as a natural consequence, how to apply this level of interpersonal relationship skill to other areas of your life, including professional relationships, family relationships, and friend relationships.
3. I’ve run 7 events over the course of 5 years now, and we’ve had hundreds of attendees. What we’ve never had is a single person leave anything less than profoundly inspired.
And I don’t mean “raving idiot” inspired, I mean sincerely, profoundly, authentically inspired to wake up, take on life, and kick ass in everything they do.
This is so rare in today’s world the cost for not attending is literally incalculable if you actually understand what you’re missing out on. The event is that awesome.
– What are some common success stories from people that attend?
One of our online viewers lost 80 pounds earlier in 2011. Needless to say, he purchased his early bird ticket the second they released for the 2012 events. We’ve had multiple other attendees lose upwards of 30, 40, and even 50 pounds.
I’ll never forget having coffee with the camera guys on Saturday morning during the 2010 Florida event. An attendee in his early 20s ran up to me, almost out of breath, and blurted out “DUDE I LOST MY VIRGINITY LAST NIGHT!”
You would have thought he struck oil in the parking lot outside given how happy he was.
The catch is, these are just the easily observable success stories. When an attendee struggles his whole life to put on any muscle, and manages to put on 15 pounds over the next 6 months after attending the event, he doesn’t look dramatically different, even though this is probably a HUGE success for him.
Compare this to the guy who loses 40 pounds of fat and puts on 5 pounds of muscle. He looks like a completely different person and people grill him with questions about what he did. The reality is these people had approximately equal difficulties to overcome in the pursuit of better health, and a stronger, leaner body, but the former attendee might not even give himself the credit he deserves, simply because he was fighting a challenge on the opposite end of the spectrum.
The same concept applies to male/female relationships. A guy who goes his entire life unable to approach or even speak to women will start getting phone numbers only weeks after the convention, and maybe even a date. The fact that he doesn’t have a supermodel girlfriend 10 days after the convention leaves the average person “skeptical”.
The reality is this same guy could have gone another 10 years stuttering and experiencing severe anxiety every time he spoke to a women, and now he’s actually able to carry on a conversation.
This is the kind of success that happens consistently to 21 Convention attendees but doesn’t get the attention and merit it deserves because it’s not as easy to see and doesn’t provide instant “quick fix” results that our generation has bought hook, line, and sinker.
– What advice can you offer for the thousands (millions?) of students who are thinking about dropping out because of expensive tuition and unengaging learning environment but who also worry they won’t be employable without a degree?
Unfortunately I think the number of students in that position is measured in the thousands, not millions. When it reaches the millions we’ll probably be witnessing a fundamental shift in the “conventional wisdom” on college, and as a result we’ll see tuition rates drop right off a cliff, even in the face of rising inflation.
Essentially, college tuition right now is in the midst of a financial bubble. The prices do not actually reflect, even remotely, the value delivered by colleges to their students, both in the short and long term.
The same thing happened (collapsed) in the housing market a few years ago. People were paying out the nose for land and housing … and the minute “everyone” figured out that what they were buying (the same way students buy access to classes) wasn’t actually worth anywhere near what they were paying, the entire market collapsed, and real estate become cheap overnight.
The only exception to this rule is schooling legally required to participate in a given profession (like a doctor). This however is a government sponsored monopoly, and it too will collapse in on itself in a long enough time span for being the farce that it is.
To be clear, it’s one thing to be certified by a major organization – like a respected university that has been around for 100 years – and then practice medicine with patients who freely choose you as their doctor, based on that credential you worked very hard for, and probably maintain through that organization.
It’s a completely different story when that same doctor faces fines, imprisonment, and inevitable violence for not having a “medical license” only available from the government, at whatever arbitrary price and arbitrary requirements they choose.
In most States this same nonsense applies to a shockingly large number of professions. In Florida for example, if my girlfriend decides to be a facialist, and doesn’t have a license from the government, she’ll eventually be ordered to stop by the government, and if she refuses to stop, she’ll be fined, dragged to court, and face jail time if she continues her business.
If she refuses to “voluntarily” participate in this process, she’ll face violence.
By my judgment, that’s pretty extreme in a “free country” for putting makeup on people’s faces without paying government for the privilege to do it first.
Backtracking to specific advice for anyone thinking about dropping out but worried about their “employability”, I say, drop out immediately. It’s not ridiculous to have the concern. I had doubts myself about dropping out and I do understand first-hand what it feels like to be on the brink of making a decision like that.
What students need to realize though is that the time has long passed where this concern held any weight in concrete reality.
In most cases, the reasons are literally gone. The value of two and four year degrees have plummeted thanks to government sponsored student loans, both directly from the federal Department of Education, as well as indirectly by making student loan debt (including loans from private banks) the only type of debt in American history that cannot be removed through bankruptcy.
This means you are on the hook for LIFE when you take out a student loan – hence the amounts students receive can be so insanely large with no assets, no job, and no real income.
All this “easy money” is actually a big part of what skyrocketed the cost of college, while simultaneously dropping the objective value of college degrees off a cliff.
A possible exception would be a more advanced college degree, that is still cost and time expensive, and the student knows exactly what he or she wants to do with it. This, and schooling that is required for licensing by the State (like medical school for a doctor) are the only potential reasons in my mind you should stay in school.
Even then, it’s a long shot in my opinion, because you’ll probably go into a ton of debt for a degree that is losing value by the day, during what may amount to the worst economic period in American history.
The fact that you can’t “call it quits” with bankruptcy on this debt should be a serious red flag and should deter all but the most determined and hardcore students (in school for very specific reasons and dead set on a specific career with the reasons to back up their choice).
To put it bluntly, there are few reasons left to stay in college, and a ton to drop out and pursue other interests. The fact that the internet represents a modern day “wild west” with next to zero startup costs is another major reason all students should consider dropping out. The internet may not always be as easy as it is right now to start a business in (or find freelance work in for the non-entrepreneurial inclined).
– What are some things that a young person can do in those 4 years instead of go to college?
First thought: live life and make your best effort to determine the long range course of your life.
This aspect of college – the long range implications — has always puzzled me. How can a young person fresh out of high school make a valid decision for what to do with the rest of their lives by spending TONS of time, money, and effort on college?
This has seemed ridiculous on its face to me for a long time now. I mean, you have someone who has spent the past 13 years of their life in the most rigid, authoritarian, obedience cultivating environment imaginable, and now they are expected to study the same thing for 4-5 years straight, maybe more, and then live that choice for decades to come.
From my experience, most people that graduate college STILL don’t know what they want to do with their lives. Think about that: when people LEAVE college they don’t even know what they want to do, let alone when they enter it, not even old enough to buy a drink.
I think people should spend their first years out of high school experimenting and self-educating as much as possible, trying to figure out what direction they want to take their life in. College should be properly viewed as a fall back, and at this point, a poor one at that, because it puts you into a large pool of people who are not there for any definable reason.
They’re just doing it because “that’s what you’re supposed to do”.
Colleges breed status-quo thinking, conventional wisdom, and a herd mentality. The fact that “everyone” is doing it should be the biggest reason NOT to do it, and if you are, to seriously consider quitting immediately.
Second thought: some specifics of what to do include starting an online business, starting an offline business, developing a personal brand (like a personal website that you can transfer from business to business, job to job), freelance work on large freelance websites, as well as locally via sites like Craigslist, or even, a regular every day job.
That last one might come as a surprise, but it’s not so bad, IF you are actively stashing away capital to use for future business ventures, or even simple low risk investments to hedge yourself against rising inflation (that you learned about by educating yourself for free on the internet and at your local library).
Again, at this point, and sadly, college should be the lowest fall back. The statistics of “college graduates making more money” are less than meaningless at this point: they are flat out misleading. Anyone that drudges through a 4 year degree now and goes on to make a lot money will do so in spite of the fact that they went to college, NOT because of it.
In all seriousness, most people should do anything BUT go to college because the return on your investment of time and effort will yield greater returns. People need to grow bigger balls, start more businesses, reach out for freelance work, develop a personal brand, and do their best to craft their life as they see best fit – not as their parents, their teachers, and their friends see fit.
More people need to start avoiding sitting in a grossly overpriced classroom trying to earn a piece of paper with an artificially inflated meaning.
– What are one or two 21 Convention videos that the UnCollege crowd should watch right now?
That’s an easy one. “The Psychology of Entrepreneurship” by Matthew Hussey. This is considered by many to be one of the best entrepreneurship speeches ever given … The fact that Matt is a highly successful young adult – with his own show on MTV – lends him a lot of credibility. The fact that he didn’t go to college should be a call sign for everyone reading this interview to go and watch the free presentation immediately.
The second speech is by medical doctor Doug McGuff. This is perhaps the most eye opening speech ever given at The 21 Convention.
Dr. McGuff thoroughly debunks mainstream thinking in nutrition and exercise in this video, advocating a “paleo” type diet that diametrically opposes standard medical practice, government recommendations, as well as what people generally and falsely believe to be “healthy”.
This is stuff that will not only blow your mind, but change your life. Dr. McGuff also lays out his popular “big 5” exercise program that endorses intense strength training (women included!), but also encourages brief, infrequent workouts – meaning PLENTY of rest.
A common idea presented at The 21 Convention by speakers like Doug McGuff and Drew Baye is that people train much too frequently, for too long, and not hard enough.
What is something you are excited about? A project or goal that you are working on right now…
Well for the first “go around” ever I am hosting 3 international events in three different corners of the world: Texas, England, and Australia. No matter which way I cut it, this is a difficult task, and one that will push me to my limits – making it a truly exciting year for me personally.
A more immediate project that I am stoked about is the beginning of “Season 2” of a documentary series we began about 2 years ago. Filming of the first episode begins early this February with a hit (and first time) speaker from The 21 Convention 2011.
The documentary episodes themselves are cinema quality interviews with speakers from The 21 Convention. They end up being 30-40 minutes in length, but are so jam packed with information and discussion they go by in a flash. These documentary interviews are easily the highest production quality videos we put out. They look like something you would expect to see on 60 Minutes.
The greatest thing about the documentary episodes though is the perspective they grant the viewer. Unlike the speeches from the event, these interviews are not portrayed as they were filmed. It’s not “real time” from beginning to end. We sit down with the speakers and interview them for 4-5 hours, then grab the best 90 minutes of film from that, and then organize it into a video that actually progresses, with an almost story like quality.
It’s really awesome and is something I truly enjoy doing. I recommend everyone check out the first season here for free and stay tuned for the episode we are filming in just a few weeks.
Wrap up….I’m still writing this