What’s up man.
Today’s newsletter will mark an update in my career focus. This is something I believe many of you have been curious to hear about based on the fan mail I’ve received.
Bless me reader, for I have sinned. It has been almost three years since my last convention.
As many of you know it has in fact been almost 3 years on the dot since my last live event 21 Summit was held in Florida. To the shock of many I cancelled the announced 2023 event for the first time in my long career as an entrepreneur, public speaker, and event architect.
I’ve taken ample time to focus on my new family, the joys of fatherhood and husbandry (aka keeping your wife on a tight leash).
During this time - like all of you - I’ve had the opportunity to watch my country descend into chaos. It seems that every other day CEOs, politicians, mild mannered influencers, and US presidents are getting wacked (or almost wacked).
Thin young white women - a rarity in obese America - are being openly hunted in the streets by feral blacks.
Rabid trannies and their lovers are on the loose at your local college or private school, bullets flying at innocent children or public speakers engaged in civil debate.
The good news in all this madness?
Trump is the chosen one.
Alive and fighting like hell.
As for me - your favorite ex-president - I’ve had plenty of time to reflect on the history and future of my life.
Entrepreneurship was not an active goal for me when I graduated high school. I began college at UCF weeks later, still a minor at 17 years old.
Only weeks into my first summer classes I began building what you know as The 21 Convention and 21 Studios.
This was a hobby project that morphed into a business by demand of the attendees. I nearly ended the event in 2009, it’s third year, due to how serious it was getting in terms of revenue, stress, and expenses.
It was the fire and enthusiasm of attendees in 2009 that convinced me to change course, to press on, and incorporate the business formally in January of 2010.
These live events were the cornerstone of the business, actively organized or held almost non-stop from 2006 through 2023. It’s a remarkable achievement that had me travel the world, landed me on national TV and the front page of the New York Post, and put me on several government and NGO watch lists.
For example in late 2024 the SPLC finally came after me. They had this to say
“… male supremacists spread violent disinformation about abortion and other facets of reproductive justice. For example, in a November 2023 poll on X, male supremacist and online manosphere figure Anthony Johnson, who runs the hate group 21 Studios, asked his followers how women should be punished for abortions: life in jail or capital punishment. Most of his supporters voted for the death penalty. Similarly, male supremacists use a lack of knowledge about transgender identities, experiences and health care to spread pseudoscientific disinformation about members of this community. This contributes to dehumanization and fearmongering, as evidenced by Hannah Pearl Davis’ assertion: “I’m transphobic. I am in fact afraid of trans people.”
Proud of you guys for voting the death penalty. You warm my heart. Fuck these hoes. Oh you killed your baby? Firing squad.
That last bit about Pearly and the trannies is more than a little ironic given how many trannies are involved with mass shootings and sniper fire lately.
It gets worse though.
This is another government report - over 100 pages long - that comes after me and my events. Mapping the Manosphere. https://apps.dtic.mil/sti/html/trecms/AD1126891/
Notice that’s a .mil website maintained by the United States Military.
But it gets better, check out this insidious hunk of shit, full 55 page pdf linked below.
That circled in red part says
This project is funded by the U.S. Department of Homeland Security’s Center for Prevention Programs and Partnerships, opportunity number DHS-22-TTP-132-00-01
21 Studios gets a full page spread in this report, where they spent several million dollars harassing and targeting 21 Studios among other manosphere channels.
Which is a long way of saying that your tax dollars were spent paying blue haired trannies and Google to undermine my life’s work.
I could go on. I have an entire post drafted carefully exposing the federal government’s long war on the manosphere, ultimately resulting in DHS planted influencers among other fraudulent infestations.
The truth is, real dissidents are shadow banned, censored, and de-platformed with extreme prejudice by governments and NGOs acting on their behalf, typically with direct government funding.
There is no happy ending in most of these cases. You don’t actually “fight for the truth” and then rise to fame against the system. That is an illusion of controlled opposition most of the time. These influencers are permitted to rise in carefully managed ways that appear authentic and “grass roots”.
Good examples include Jordan Beta Peterson, homo-predator Nick Fuentes, and federal agent Amrou Fraudl aka Myron Gaynes.
Real dissidents are people who by definition, you probably don’t even know about. People who think and speak outside of the Overton window. People like myself and
Speaking for myself I have been banned, deleted, silenced, censored, and shadow banned off virtually every platform available on the internet.
This was not by accident.
More than any other in the manosphere I was a central organizing figure who was also a zealot and fanatic for the truth and my missions.
My one and only interaction with the now infamous Charlie Kirk was him asking an attorney if I was “violent” after scrolling my Twitter on his laptop.
There is a deep, tragic irony in my limited interaction with Charlie given how his life ended.
This annoyed me at the time and resulted in me criticizing Charlie in several of my 21 Convention speeches as a weak “king of the millennial beta males”. I’ve spent my life as an entrepreneur and professional event organizer - to the point of massive national media attention.
I would have never shot Charlie in a million years. In a different timeline he could have been a guest speaker at my events or on my podcasts. Instead he was constantly talking with blue haired lunatics who literally wanted to shoot him, until one finally did.
However Charlie’s question about me being violent was also not totally surprising. Normies in the manosphere in the early 2020s had similar accusations, one YouTuber famously calling me a “school shooter” as an insult.
My crime was making savage memes.
This is how incredibly soft your average normie is, including many manospherians.
Any kind of razor-sharp thinking or language at all is terrifying to these people. Governments do not want you to read me or hear me speak, because to read or hear me to get a direct line to how I think.
They need you to be soft, fat, and weak. A fat pig in the mind, body, and soul. Easy to control and continually fatten, until you are ready for butchering in whatever meaningless cause they want you to die for next.
For most of you I represent the diametric opposite of this. Writing sharp enough to cut through bone.
Similar to what Janice wrote here (subscribe to her Substack here).
A New Future
With all this in mind, I’ve lost my will to continue as a B2C entrepreneur. I have no interest in building more events of my own right now or for the foreseeable future. The culture and the internet have changed dramatically since I first began building my events in 2006.
I don’t even see much of a market for live events of this kind right now. Going to a 4 day event in Florida, flying across the country, getting a hotel, spending upwards of $2,000 on all the expenses. This is for serious, adult men.
Today’s beta males instead want to stay home and jerk off until the zombified corpse of George Soros comes knocking at your door to rape and murder your children with an army of purple haired trannies.
My events were initially attended by older millennials and GenXers. These men have been replaced by phone-tarded Zoomers with Tik Tok brain. If they died tomorrow most would have “Mom the dino chicken nuggets aren’t hot enough” written on their tombstone.
It’s truly sickening what’s happened to men in this country. I loathe it with a passion.
They may not be responsible for creating the poison but they are responsible for swallowing and propagating it.
I’m shifting gears entirely to B2B entrepreneurship.
Specifically professional services I have an advanced or mastery level skillset with - not “coaching” or whatever. Event planning and management would be an obvious one.
I’ve already been doing this in unrelated industries for some time, and I quite enjoy it.
This experience helped me realized that my ability to help small businesses across a handful of highly developed skills is profound. Extreme even.
Running a small B2C business for over 17 years is an intense test of psychological strength, creativity, and sheer fucking will.
That I was able to generate hundreds of millions of views, capture national media attention, build dozens of events around the planet, and gather over 500,000 fans against the odds of malicious government and NGO intervention is an undying testament to my professionalism.
I’ll have more to say about this soon and the announcement of a new website dedicated to this career change.
I will continue to write radical and proudly extremist content here on The Dream Lounge for your reading pleasure.
You can also expect to hear more of my thinking on business and entrepreneurship.
/s/ Anthony Dream Johnson