Why so serious?

A newsletter on seriously serious issues.

What’s up man.

This gun image is one of the most polarizing images I’ve ever published. It really riles people up, both positively and negatively.

Soon after I released it I was at a Grounding Camp event in upstate New York hosted by Elliott Hulse. In front of about 100 dudes he asked me if I enjoy being hated. There was no animosity in his voice, it was a genuine question that no one had ever asked me before in my life.

Indeed it was one I had never even asked myself.

I told him I would have to think about it, as I literally didn’t know or have a meaningful answer at the time. This was something I would have to chew on.

And so I did. This simple question sent me tumbling down a rabbit hole contemplating on how and why I lived my life.

Elliott has an amazing habit of asking me these seemingly random, powerful questions like once every ~12 months or so. Elliott has balls so the questions he asks tend to carry serious weight.

Another great example was him about two years later asking me what I…